Brunettes Can Now Go Blue Without Bleach

Hair prayers, answered. ?

For so long, expensive hair stylists and a whole lot of bleach have robbed us brunettes of the opportunity to experiment with all the bright hair colors Kylie Jenner pulls off.

I don’t know about you, but I’ve been frightened of bleach ever since watching several YouTube videos of people’s hair falling out. I’ve tried other hair-dyeing methods, like Kool-Aid and hair chalk, but the effects haven’t lasted long or frankly, even showed up.

Now, there’s finally an entirely bleach-free product dedicated to coloring dark hair and it’s ABOUT. GD. TIME.

The Splat Midnight hair-color collection just launched at Target (for $8.99!). It transforms brunette tresses to Amethyst, Ruby or Indigo—all without drying or damaging your hair like the chemicals in bleach do. Finally, finally, you can pull off those trendy hair colors just as well as your light-locked friends.

According to Allure, the collection uses “direct dyes” with fine micro-pigments that attach to the hair and lift it for vibrant color. Because of the high-impact color, the lighter your hair is, the brighter the dye will look, so blondes might want to avoid Splat.

Best of all, the process takes only 45 minutes and lasts up to 8 weeks. Vibrant hues are so of-the-moment—just imagine transforming your locks to the gorgeous violet, red or navy color of your dreams.