Dec 2024

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Data and privacy policy

We’ve grounded our approach to data privacy in our core values:

Customer Obsession
Build Trust
Challenge Each Other
Start Small and Learn Fast

We do our best to follow all applicable privacy laws and regulations and take a human-centered approach.

We respect your data and treat it with the care it deserves. Orchard Insights, our parent company, applies the following approach across all its websites.

The data we collect and process

Orchard Insights collects data from a variety of sources, including our websites, email communications, social media, and other platforms.

Why we collect and process data

Many privacy laws require a lawful basis for the use of personal data. At Orchard Insights, our collection and processing of data is linked to a legitimate business interest. Data is essential to our work helping both us and our clients perform market research, identify our audiences’ unmet needs, and refine our strategies.

We do, however, balance our need for data with consumers’ interests. We have processes in place that aim to protect your personal data and reduce any potential privacy risk.

How we collect and process data

We might obtain data and personal information in a variety of ways:

Information you voluntarily give us through a form or survey
Cookies
Interactions with our website and social media profiles

You can review our website data policy for further information and detail.

How we share data

We do sometimes share data with our clients as part of our research and marketing solutions. Most of this information is anonymized and aggregated, so that we can pull insights from the data—but we cannot identify the individuals involved.

However, there are occasions where we might share your personal information, such as your phone number or email, with a client. This typically occurs when you complete a form requesting specific information or services.

Your data privacy rights

Depending on your country or U.S. state of residence, you may have additional data privacy rights. These rights might include:

Accessing a copy of your data
Requesting that we update or correct inaccurate data
Opting in or out of certain types of data processing
Requesting the deletion your personal data

If you want to exercise privacy rights under your state or country’s laws, please contact us at product@orchard-insights.com. We will not discriminate against you if you decide to exercise your legal rights.

Your request must:

Include information that reasonably verifies that you are the person about whom we collected personal data or their Authorized Agent
Details that let us to understand, evaluate, and respond to your request

We cannot act on your request if you do not provide us with information that confirms your identity and the rights you wish to assert.

Individuals in the European Union

We do not knowingly collect PII from individuals residing in the European Union or United Kingdom.

If you have questions or concerns about our collection and processing of personal data, please contact our EU Data Protection Officer at product@orchard-insights.com. If you are dissatisfied with the way Orchard Insights processed personal data or any privacy query or request that you raised to us, you have the right to complain to your country of residence’s Supervisory Authority. You can find the EU national Supervisory Authorities’ contact information at EU National Data Protection Authorities.

You can review our website data policy for further information and detail.

Contact our data privacy team

Our data privacy team can be reached by using the following information:

Address: 212 W. SUPERIOR ST. SUITE 502 CHICAGO, IL 60654

Phone: 877 314 6035

Email: product@orchard-insights.com

Website Data Policy

Orchard Insights value your privacy and want you to understand how we collect, use, and disclose data. Our Website Data Policy covers the collection, use, and disclosure of data collected through Orchard Insights’ online properties and platforms where this statement is posted or linked (collectively referred to as our “Sites”). Our Website Data Policy also describes your legal rights relating to this data.

By using this Site, you are subject to our Website Data Policy’s terms and conditions.

Data collection

We collect data relating to you in a variety of ways. This data may include personal identifiable information (PII)—information that alone or in combination with other information identifies you as an individual or can be reasonably linked to your identity.

Data you give us

When you submit questions, request information, or give us feedback via our Sites, we may ask you for data, like your name, postal address, telephone number, and email address so we can respond or follow up. We may also ask you to provide other data relevant to your question, request, or feedback, such as your location, industry, and preferred contact method.

We generally do not seek data that may be considered “special” or “sensitive” personal data from visitors of our Sites:

Government-issued identification numbers or information related to an individual’s racial or ethnic origin
Political opinions
Religious or other beliefs
Health-related data
Criminal background
Trade union membership

We ask that you do not send us such data. If we specifically require “special” or “sensitive” personal data, we will request your consent to use the data in accordance with this Website Data Policy and/or in the ways described at the point where you were asked to disclose the data. If you voluntarily share with us or post/upload any “special” or “sensitive” personal data to this Site for any other reason, you consent that we may use such data in accordance with applicable law and this Website Data Policy.

Please note that any information or materials you post or disclose on this Site via message boards, chats, profile pages, blogs, and other services (including social media services) are publicly available and will be seen by other visitors to this Site. You should consider this when deciding to disclose any personal data or any other information on this Site.

You may also make requests through this Site to exercise your individual rights under applicable privacy laws. We will collect and maintain data related to such requests in order to respond to you and for our audit and legal compliance purposes.

Data we collect from your use of our Sites

We automatically receive certain data about the computer or device you are using when you visit this Site, including:

Your Internet Protocol (IP) address
Information about the browser or type of device you are using
Data collected through cookies, pixel tags, and other similar technologies (as described below in the  Cookies and Other Internet Technologies section)
The date and time of your visit
The web page you visited immediately prior to visiting this Site.

We also collect data about videos or other content you view on this Site, like the type and name of the content and the time viewed.

Data use

We use data about you for the purpose(s) for which it was collected or provided to us (as stated at the point of collection) or as otherwise obvious from the context of collection. We may also use data to:

Administer and manage this Site, communicate with you about this Site, process your request for information, or complete a transaction or service you request or authorize
Customize or personalize your user experience and the content we deliver to you, including to provide you with content that is more relevant to you
Contact you about Orchard Insights’ products and services, provide you with promotional materials or offers for products/services from Orchard Insights, or send you other communications about Orchard Insights’ business and events (including communications based on your interests, personal and business characteristics, and location) (collectively, “marketing communications”). We may provide these communications and offers via email, postal mail, online, social media platforms, text messages, and other means
Contact you via email in the future to tell you about changes to this privacy policy
Carry out our internal business purposes, such as corporate transactions, audits, and data analysis; conduct research and analytics about your use of this Site and interaction with us; develop new products; improve this Site and our existing products and services; identify usage trends; assess the performance of our advertisements; optimize our advertising campaigns; and determine the effectiveness of our communications
Protect the rights, safety, property, or operations of one or more Orchard Insights affiliates, you, or others
Comply with applicable law and/or respond to requests and communications from law enforcement authorities or other government officials

Note that you may unsubscribe from a Orchard Insights mailing list at any time by clicking on the ‘unsubscribe’ link in any of our marketing communications to you. After you unsubscribe, we will not send you further marketing communications, but we may continue to contact you to the extent necessary for the purposes of any services you have requested.

We will not license or publish any of your personal data. We do not and will not sell any personal data to third parties for their own commercial use.

Basis for processing personal data

Many privacy laws require a lawful basis for the use of personal data.

Consent

We may rely on the consent that you give us at the point of data collection or disclosure to process your data for the purposes outlined below.

Legitimate interests

We may rely on our legitimate interests to process your personal data, provided that our interests are not overridden by your interests, fundamental rights, or freedoms. We may process your personal data in reliance on a legitimate interest in the effective and lawful operation of this Site and our businesses, as well as the effective delivery of information and services to you. We may have other legitimate interests and, if so, we will make clear what those interests are at the relevant point in time.

Compliance with legal obligations

We may process your personal data if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.

Special and sensitive information

We generally do not seek data that may be considered “special” or “sensitive” personal data from visitors of our Sites:

Government-issued identification numbers or information related to an individual’s racial or ethnic origin
Political opinions
Religious or other beliefs
Health-related data
Criminal background
Trade union membership

You should not send us such data. If we specifically require “special” or “sensitive” personal data, we will request your consent to use the data in accordance with this Website Data Policy and/or in the ways described at the point where you were asked to disclose the data. If you voluntarily share with us or post/upload any “special” or “sensitive” personal data to this Site for any other reason, you consent that we may use such data in accordance with applicable law and this Website Data Policy.

To the extent that we process any “special” or “sensitive” categories of personal data relating to you, we will do so because either: (i) you have given us your explicit consent to carry out such processing; (ii) the processing is necessary for the establishment, exercise, or defense of legal claims; or (iii) you have made the data manifestly public.

Disclosures of personal data

Occasionally, we may partner with a third-party entity to provide specific services. We may share names or other contact information that is necessary for the third party to provide their services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services to us or directly to our users.

In connection with one or more of the purposes outlined in the “Data Use” section above, we may disclose your data to:

Other entities within the Orchard Insights group of companies
Third parties that provide services to us, such as system hosting, management, and support; data analysis; facilitation of advertisements; data backup; and data security and storage services

Relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding)
Competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests
Other third parties as we believe necessary or appropriate:

Under applicable law
To comply with legal process
To enforce our terms and conditions
To protect our operations and those of any of our affiliates
To protect our rights, privacy, safety, or property, and/or those of our affiliates, you, or others
To allow us to pursue available remedies or limit damages that we may sustain

Additionally, this Site may contain content and/or scripts from third party platforms to allow for certain features (for example, social sharing, commenting, or single sign-on). When you connect to these services, the third parties may store and/or access data (including using cookies and other similar technologies) over which we do not have control.

If you are logged into one of your third-party media accounts while visiting a webpage on this Site that contains third-party content, the content may allow the relevant social media platform to receive information that you visited this Site and link it to your social media account. We do not control these third-party platforms, and information collected is governed by the privacy statement of the third party that provides the relevant platform. We encourage you to review these platforms’ privacy statements for more information.

The disclosures described in this section may result in the transfer of your data to countries or regions with data protection laws that differ from those in your country of residence. By providing us with your data and using this Site, you are acknowledging that your data may be transferred to countries outside of your country of residence.

Cookies and other internet technologies

Cookies are small data files that are placed on your computer when you visit a website to make the site work, or to work more efficiently, as well as to provide reporting information about how you use the site. We use the word “cookies” to include not only cookies but also other technologies such as pixels, web beacons and page tags, and JavaScript.

Our Sites uses cookies, including cookies and technologies from third-party providers, to enable certain features and functionality and to collect additional information that helps us to improve this Site and our services.

This Site may use session cookies (which expire when you close your browser) and persistent cookies (which remain on your device after you close your browser until you delete them, or they expire). We use these technologies for security purposes, to help you navigate this Site, to display information more effectively, to better serve you with tailored information on this Site, and to gather statistical information about how visitors use this Site to continually improve its design and functions.

If you do not want data to be collected from your device via cookies, most browsers have a setting that allows you to decline the use of cookies. Some features of this Site may not work properly if you decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org/.

Google Analytics

We use Google Analytics as a tool to measure the success of our advertising campaigns and referrals through third-party advertising partners. The Google Analytics data collected for these purposes is aggregated.

Where you have consented, or, depending upon the laws of your location, have not disabled third party advertising cookies, we will also use Google Analytics data to support display advertising, including re-targeting. To learn more about Google Analytics’ data practices, please visit https://support.google.com/analytics/answer/6004245?hl=en. For opt-out options specific to Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.

Other third-party cookies and technologies

We also enable third-party cookies and other similar technologies to collect or receive data from this Site and elsewhere for use in advertising, including for the following purposes:

Serving advertisements targeted to users’ interests, retargeting visitors to this Site
Conversion tracking (i.e., tracking the actions users take after viewing or engaging with our advertisements)
Measuring ad effectiveness
Ensuring that you do not see the same ad repeatedly

These cookies and similar technologies collect data about your browsing habits and online behavior, including across different browsers and devices used by you, to serve advertisements that may be of interest to you. For example, Orchard Insights’ third-party providers may use the fact that you visited this Site to place online ads for Orchard Insights on non-Orchard Insights websites.

You may use industry platforms to opt out of interest-based advertising. To learn more about opting out of receiving interest-based advertisements and how to exercise your options, please visit: http://optout.aboutads.info and www.networkadvertising.org/choices. These tools use cookies to record and implement your preferences. If you disable or delete cookies on your device after using these tools, you will need to complete the opt-out process again.

Third-party websites

Our Website Data Policy does not address, and we are not responsible for, the privacy practices of any third parties, including those that operate websites to which this Site links. The inclusion of a link on our Sites does not imply that we endorse the practices of the linked website.

Data security

We use reasonable organizational, technical, and administrative measures to protect data under our control. Unfortunately, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. If you feel that the security of any data that we hold about you has been compromised, please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.

Exercising your rights

You have choices about how your personal data is handled, and we are committed to providing you with reasonable access to your personal data and the ability to review and limit the use of such data in accordance with applicable law.

If you no longer want to receive electronic newsletters you signed up to receive or other marketing communications from Orchard Insights, you can click on the ‘unsubscribe’ link at the bottom of such communications.

Depending on your country or U.S. state of residence, you may also have the right to:

Request confirmation that we are processing your personal data
Request a copy of the personal data we hold about you
Request that we update the personal data we hold about you or correct such data that is inaccurate or incomplete
Restrict the way in which we use your personal data (e.g., if we have no legal right to keep using it) or limit our use of your personal data (e.g., if your personal data is inaccurate or unlawfully held)
Object to our processing of your personal data

Withdraw the consent that you have given us to process your personal data (where we process your personal data on the basis of your consent)
Request that we delete the personal data we hold about you
Lodge a complaint with the data protection or privacy authority in your country of residence regarding our processing of your personal data

If you are interested in exercising one or more of the rights described above, please submit a request using the form below. Please note that we may require proof of your identity before we can give effect to these rights.

We will not discriminate against you if you decide to exercise your rights under applicable law.

Because we want to avoid taking action regarding your personal data at the direction of someone other than you, only you or an “Authorized Agent” permitted to act on your behalf may submit a request. An “Authorized Agent” means a natural person or a business entity you have authorized to act on your behalf by providing your written permission. Please note, we may deny a request from an Authorized Agent if they do not submit proof that they have been authorized by you to act on your behalf.

Your request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal data or an Authorized Agent; and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data we maintain relates to you. To verify your identity, we will seek to match any personal data you provide when you (or an Authorized Agent) submit your request to any personal data we already maintain. If we are unable to verify your identity based on the data we maintain, we will let you know.

Our data privacy team can be reached by using the following information:

Address: 549 Ottawa Ave NW #201, Grand Rapids, MI 49503, United States of America

Phone: (888) 222-1512

Email: product@orchard-insights.com

Additional information for EU/EEA residents

We do not knowingly collect PII from individuals residing in the European Union or United Kingdom.

Do Not Track

“Do Not Track” (“DNT”) is a preference you can set in your web browser to let the websites you visit know that you do not want them collecting data about you. At this time, this Site does not respond to DNT or similar signals. Please refer to the “Cookies and Other Internet Technologies” section of this Website Data Policy for more information about how you can decline the use of cookies on your device.

Data retention

We will retain your personal data only for those periods necessary to fulfill the various purposes outlined in this Website Data Policy, unless a longer retention period is required or allowed by law.

Use of this site by minors

We understand the importance of protecting the privacy of minors, especially in the online environment. This Site is not designed for or intentionally targeted at minors under the age of 18, and we request that minors not use this Site. We do not knowingly collect data from minors on this Site. If we become aware that we have received data from a person under the age of 18, we will take reasonable steps to delete such data from our records.

Updates to our Website Data Policy

We may make changes to this Website Data Policy from time to time. The “Effective Date” at the top of this page shows when this Website Data Policy was last revised. Any changes will become effective when we post a revised version of this Website Data Policy on this Site. Your use of this Site is subject to the disclosures in the version of this Website Data Policy that is posted on this Site at the time of your visit. We encourage you to review this Website Data Policy periodically to remain informed about how we are protecting your data.

Contact us

If you have any comments or questions regarding this Website Data Policy or our data handling practices, please contact our data privacy team by using the following information:

Address: 212 W. SUPERIOR ST. SUITE 502 CHICAGO, IL 60654

Phone: 877 314 6035

Email: product@orchard-insights.com