When You See What Coca-Cola Did, You Won't Be Able To See Coke Bottles The Same Way Again
by N/A, 10 years ago |
2 min read
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Coca-Cola is reusing old coke bottles in the most clever way and it's spreading happiness in the process.
They teamed up with the award-winning ad agency Ogily & Mather China in creating a new "2nd Lives" campaign.
The campaign created 16 caps to screw on to empty coke bottles with the hope that people would reuse them in other ways.
The cool caps transform old coke bottles into a lamp, a spray bottle, a paintbrush, a soap dispenser, a squirt gun and a pencil sharpner, as well as some other usable objects.
This campaign launches in Vietnam where 40,000 free caps will be given out when buying the drink.
The idea behind this project is not only environmentally friendly but aims to bring joy to people's lives after they've enjoyed their drink.
It takes the coke bottle, which becomes seemingly useless after you drink from it, and repurposes that bottle into something people might need or use for fun.
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Do not show me this again