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May 2025
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This Chinese Detergent Ad Is A Truly Dirty Glorification Of Racism

by N/A, 9 years ago | 2 min read

In case you thought racism was strictly a Western problem...

racism racist media China advertisement rascist detergent Non-Premium chinese media qiaobi

A recent advertisement for Chinese laundry detergent brand Qiaobi is getting worldwide attention for all the wrong reasons 

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The ad opens on a paint-splattered African-American man who is deceptively pushed into a washing machine by a Chinese woman doing her laundry 

When the washing cycle is complete, out pops a shiny-looking Chinese man

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There's not much else to it. Just blatantly revolting racism

One Weibo user said she saw the ad in a Chinese theater mid-May, and it also said to be circulating on Chinese television stations.

Many are also claiming that it is a direct rip-off of a similar Italian ad from 2007 

But no matter the source, both ads play on unfair stereotypes and promote the vile, biased kind of mindsets that need to be combated in the media rather than created into a convenient advertising trope 

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