MAC's New Soft Serve Collection Will Be Your Favorite Summer Sweet Treat
Add a calorie-free touch of sweetness to your makeup routine.
Balmy temps and longer days are just two of the many reasons to love summer, but for beauty enthusiasts, the season of sun and sweat means it's a hell of a lot harder to maintain a long-lasting, fresh-faced appearance.
While we've already been busy experimenting with the bold and bright rainbow beauty trend, the latest product launch from MAC Cosmetics boasts a softer look, serious staying power and a way to indulge in one of your favorite warm-weather treats sans the calories.
The soon-to-be launched Soft Serve collection features two new eye products that will last through any activity where you'll be sweating your ass off. The collection officially hits stores on May 26, but here's a preview of these highly anticipated sweet treats. 🍦
MAC's Soft Serve collection is the guilt-free treat you've been waiting for.
MAC's summer release features two new eye products that promise to be long-wearing, non-creasing and "simply delicious."
The Dare Hue! Brow Pencils are exactly what you'll need to create eye-catching festival looks.
The brow pencils ($16.50 each)—available in six shades like Blonde not Basic, Frisky Fresh and Violet Infused—will help you frame your face with pastel shades that were previously reserved for lining the eyes.
All 12 of the Soft Serve eyeshadows in the collection have a satiny, pearl-like finish that pops.
These unique shadows ($22) were formulated to have a bouncy texture which makes the application process a breeze. And for those worried about having a makeup meltdown, the long-wearing formula promises to hold up through even the most oppressive heat waves the summer can bring.
These pastel pretties will be available online on May 26 and in-store on June 2.
You can pick up the collection at MAC Cosmetics, Nordstrom, Macy's, Bloomingdales, Dillard's and online.