Instagram Just Changed Everything About Its Design For The Better
The new logo and app theme are sleek AF.
On May 11, 2016, Instagram grew up.
The Instagram team updated its logo across all platforms. The charming polaroid camera icon's been replaced with a simpler take on a camera against a rainbow gradient background.
The redesign included the adoption of a black-and-white theme in the app itself.
Which I am totally loving because it's sleek AF.
The upgrade also included changes to the logos of Instagram's other apps—Layout, Boomerang and Hyperlapse—to match the new color scheme.
The color scheme is meant to encompass the vibrancy of the Instagram community and how much photography has changed since the app's beginning in 2010.
Instagram's head of design, Ian Spalter, discussed the 9-month design process, emphasizing the fact that the update reflects the evolution of photography over the last 6 years. As an initial exercise, he had the entire company draw the logo in 10 seconds to see what aspects of it really "burned in" (the camera lens and the viewfinder) and those were the elements that stayed.
Of course the internet was abuzz with reactions.
Some people are lovin' it.
Though some were a little less than impressed with the color palette.
And of course, it's important to pay homage to the old logo, which is probably the only real reminder for today's children of what a camera used to look like.