Target Is Crushing Gender Norms With Its Newest Home Decor Collection
You're going to want to get your hands on this.
After removing gendered signage from their toy department last August, Target has now decided to continue doing away with gender norms by creating a gender neutral home decor collection for kids.
The collection, called Pillowfort, features kids furniture, bedding and decor without any gendered labeling attached.
There are 1,2000 pieces in the collection, so there's something for everyone.
Each pieces fits into one of 12 whimsical themes.
A few of the themes include Tropical Treehouse, Stellar Station, Floral Field, Modern Mirage and Ocean Oasis.
“Girls like rockets and basketball. And boys like ponies. Who are we to say what a child’s individual expression is? We really wanted to develop a collection that would be universal,” said Target's VP of design and product development.
The collection will be available for purchase on February 21.