8 Short Lived Fast Food Slogans That Were About As Good As The Food
Fast food is most certainly the former but not necessarily always the latter. So, with the difficulty of selling food fast, there needs to be a catchy slogan or jingle to reel customers in by the car load. With this task continually on hand, these restaurants need to be willing to drop their current strategy and come up with something new to entice customers. Here's some instances when their marketing was reflective of the food.
If you took the time to watch that, you're probably as confused as I am. Let me confuse you some more: this ad campaign ran for eight years, yet all I want to do is go play mini-golf? Why is he in a small car? Why do his enemies want to come inside his house and eat his pizza? How did this make people want to eat pizza, specifically from a hut?
2. "Make A Run For The Border!" – Taco Bell
Well, that slogan is clearly a lie, because you can be sure that nobody with access to authentic Mexican food would actually want to eat this, i.e. Taco Bell is nothing like "running for the border" and eating Mexican food.
The idea behind this campaign is to showcase the good times and good eats you can have while visiting a McDonald's. Seemingly lacking in authenticity, because, well, neither of those things happen at McDonald's, the campaign was discontinued after one year.
4. "You Got 30 Minutes" – Dominos
This campaign came about after Dominos couldn't really live up to their 30-minute delivering, so instead they discontinued that service and made a slogan resembling the service (although it wasn't being offered), so, you know: they lied.
5. "We Speak Fish" – Long John Silvers
The comedy animated shorts were released alongside a new modern logo in 2011, but were discontinued after just one year. Why? Well, do child-like cartoon fish make you want to eat deep-fried fish? Maybe you're eating one of those innocent "Fish-Graders" if you do.
6. "What A Sandwich!" – Subway
This probably got throw out rather quickly, because anybody looking to make fun of the sandwich chain could simply throw a not-so-appetizing adjective in the middle of their slogan and just like that they'd be satirized.
Ex. "What a (terrible) sandwich!"
Maybe people slowly realized the two calls to action in this slogan were not synonymous with each other, but the slogan was phased out by the early 80s.
Supposedly, this spot was supposed to promote small-town values and the idea of fast food. Honestly, the statement "this is a Burger King town" sounds a bit derogatory. "These people don't eat anything but Burger King!" is what it might as well have said.