Pepsi Is The Latest Company To Capitalize On Millennium Nostalgia

by N/A, 10 years ago | 2 min read

Remember the early 90s? Specifically 1992-93? I (the author of this post) was just a one-year-old baby boy, but from the resurgence of 90s glory all over the Internet, I can tell it was a time to remember. What was so great about the 90s, specifically that two year span? No, not the explosion of grunge on the music industry. No, not even the fact that Bill Clinton was POTUS. What was so glorious about the early stages of the 90s was one clear soda alternative that won our hearts: Crystal Pepsi.

nostalgia Beverages throwback Non-Premium

And guess what? It's back! Pepsi recently announced their caffeine-free clear (pure) soda is coming back in a glorious reboot that has become the thing to do these days apparently–looking at you, movie industry.

Now, don't expect to walk down the aisle of your local grocer to see this stuff on the shelves ready for your consumption. Since you can remember the 90s, or at least were born then like me and are reading this post on the Internet, it's safe to assume you're of the millennial demographic.

Well, that's exactly what you'll need to get your hands on delicious Crystal Pepsi: your millennial-ness. Crystal Pepsi is only available to those who enter a sweepstakes on the Pepsi app.

13,000 6-packs will be given away to lucky winners the week of December 14. You can enter the sweepstakes up to three times a day, so that really ups your odds (and everybody else's if you understand math).

What's crazy about this whole thing is that the 92nd floor at Pepsi HQ apparently never shut down and they've been preparing for this epic comeback for two plus decades now. What does that mean?

Well, let these dedicated employees (and one lost custodian) show you what they've been up to for the past 23 years.

If winning a 6-pack of Crystal Pepsi means I can have a 90s-infused party like this, you can bet I'll be entering all three times per day. Good luck to the rest of you.