This Amsterdam Museum Wants You To Explore With Your Eyes, Not Your Camera Lens
Rijksmuseum is an art history museum located in Amsterdam. A recent campaign was announced in a press release explaining how the museum plans to turn things around for a more engaging experience for visitors. With everybody having a highly advanced camera on their person at all times (cell phones), it's hard to get people to stop and look at something for a moment, rather than just snap a photo of it and plan to look at it later. That's why Rijksmuseum is asking visitors to #StartDrawing.



Rijksmuseum explains:
"You don’t even have to be able to draw because this is not about the final result but rather about looking at what you want to draw. When you do this, you begin to see things you never noticed before. You see proportions, details, lines … you get closer to the artist’s secret…. Just think of this as being ‘all about the journey, not the destination."
Well, you know what to do: #StartDrawing (oh, and get a ticket to Amsterdam)!