See For Yourself Why This Sorority's Recruitment Video Is Receiving Some Bad Backlash
The University of Alabama's Alpha Phi chapter took down their recruitment video after a journalist took issue with it.Â
The purpose of a sorority recruitment video is to give potential new members who are going through rush week an idea of what it's like to be in that particular sorority. Most recruitment videos are pretty similar to one another and show members hanging out in their sorority house or around campus.Â
Here's a little of what she had to say about the video. “It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses.It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering.â€
A sped up, widescreen version of the video was reuploaded to Youtube by another user.Â
Yes, the majority of the women in this video a white, blonde and thin. Lack of diversity is a well-known fact about most Panhellenic sororities in the nation, particularly at southern schools. Rather than ask questions about why this organization isn't represented by a more ethnically diverse group of women and do some research about racial issues which have existed for decades in the greek system, Bailey asks, "Did they think they were selling a respectable set of sorority chapter ideals
The women of Alpha Phi shouldn't be villainized for wearing bathing suits by the water in the summer or for laying down in the grass while wearing white lacy dresses. It's not "detrimental" to society, as Bailey puts it, to do these things. However, more insight into the lack of diversity within sororities, which is what I think her biggest issue was, could have added a lot more depth and relevance to her argument, as Alpha Phi is only one pretty tame example of a much bigger issue.
“This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens,†said Deborah Lane, the school’s associate vice president for university relations. “It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived.â€