The New Pizza Hut Projector Box is Probably the Best Marketing Gimmick of All Time
by N/A, 9 years ago |
1 min read
To generate buzz for their new ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather teamed up to create a pizza box that turns your smartphone into a movie projector.
Yes, you read that correctly.
Included with a magnification lens, the steps for using it are incredibly simple.
Oh, and it also comes with a free selection of different movies to choose from.
All you have to do is scan the QR code printed on the side of the box with your smartphone.
Ogilvy & Mather developed four different clever, spoof designs for the boxes, representing four main genres of cinema: Romance...
Action...
Horror...
And Sci-Fi.
Talk about a brilliant idea. Now if only they'd bring it to the states!
Credits
CCO: Reed Collins
CD: Matt Nisbet, Andy Reynolds, Bo Deng
CW: Ollie Davis, Peter Englebrecht
Designer: Gianluca Crudele
Code: Craig Mason
Illustrator: Barlo, Parents Parents, Caratos, Mark Goss
Agency: Ogilvy & Mather Group HK
Client: Pizza Hut
Check it out in action:
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