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The New Pizza Hut Projector Box is Probably the Best Marketing Gimmick of All Time

by N/A, 10 years ago | 1 min read

To generate buzz for their new ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather teamed up to create a pizza box that turns your smartphone into a movie projector.

Yes, you read that correctly.

amazing cool food wow creative Advertising Food/Cooking Non-Premium

Included with a magnification lens, the steps for using it are incredibly simple.
Oh, and it also comes with a free selection of different movies to choose from.

All you have to do is scan the QR code printed on the side of the box with your smartphone.

Ogilvy & Mather developed four different clever, spoof designs for the boxes, representing four main genres of cinema: Romance...
Action...
Horror...
And Sci-Fi.
Talk about a brilliant idea. Now if only they'd bring it to the states!

Credits

CCO: Reed Collins

CD: Matt Nisbet, Andy Reynolds, Bo Deng

CW: Ollie Davis, Peter Englebrecht

Designer: Gianluca Crudele

Code: Craig Mason

Illustrator: Barlo, Parents Parents, Caratos, Mark Goss

Agency: Ogilvy & Mather Group HK

Client: Pizza Hut

Check it out in action:
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