10 Beauty Products From The 70's That Will Make You Say WTF

Short & Sassy was supposed to add shine and body to short hair but its ingredients were the same as every other kind of shampoo on the market. 

Body on Tap was a shampoo that was enriched with beer. It supposedly made hair super shiny.

The denim packaging is what made this so successful. Hopefully it didn't actually smell like a pair of jeans.

Love's Baby Soft fragrance sexualized children and infantilized grown women in its super creepy ad. The fragrance itself just smelled like baby powder. 

Lemon Up is a shampoo that contains the juice of a whole lemon along with other ingredients. It became popular because hair stylists in the 70's suggested that washing your hair with lemon juice will make it shinier.

The packaging of the deodorant made people assume that the women in Tickle commercials were giggling for an entirely different reason.

Skinny Dip Cologne sold itself based on the idea that it would make you a little more edgy, like the activity suggests. The star of the ad was known for being wholesome and only got attention from guys after she spritzed some Skinny Dip behind her ears. 

Earth Born was a low pH shampoo that made hair smell super fruity. 

Dry Look was a hairspray created especially for males to tame flyaways, since it became increasingly popular for men to blow dry their hair in the 70s.