A Photo Series That Opens Your Eyes To How The Color Pink Is Marketed To Girls
by N/A, 8 years ago |
3 min read
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When UK-based photographer Kirsty Mackay had her daughter Ruby, she began to notice the prevalence of the color pink in children's products. When she compares what she remembers from the 1970s, she feels that products for young girls were much more gender neutral. She hopes her photo series will show people how often the color is pushed on young girls and prevents them from forming their own identities.
Mackay has been working on this project for 5 years after receiving tons of pink gifts after her daughter was born.
She wants more from society for her daughter Ruby.
Mackay feels that boys aren't subjected to the same singular options when it comes to the color blue.
She wants femininity to be associated with personal qualities rather than be attached to a color.
She's collecting the photos she takes into a book titled "My Favorite Colour Was Yellow."
Mackay is crowdfunding this effort via Kickstarter in order to self-publish the book.
The title of the book comes from a story she heard from a young girl who is part of the photo series. When asked, the girl told a friend that her favorite color was pink, even though it's actually yellow.
The photos are a combination of posed, conceptual photographs and candid photos taken on the street.
“I’ve got nothing against people liking the color pink,†Mackay told BuzzFeed News. “But my problem is there isn’t actually any other choice for girls. It reinforces old-fashioned gender stereotypes.â€
“I’ve got nothing against people liking the color pink,†Mackay told BuzzFeed News. “But my problem is there isn’t actually any other choice for girls. It reinforces old-fashioned gender stereotypes.â€
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