18 Logos You'll Never See The Same Way Again
by N/A, 9 years ago | 1 min read| 1722
A company's logo has to do a lot of things at once; it has to remind the audience what the product they're buying is, and it has to make them feel good about that product. These logos however do more than that, they sneak some secret messages in there as well.
Take another look at the "G" in Goodwill, and you'll see the face once again.
The arrow in the Amazon logo is meant to represent the fact they have everything for sale, from A to Z.
Hidden in the mountain logo (which also happens to look a lot like one section of the candy) is a bear. The city of Bern, Switzerland, where the candy originated from, is known as the city of bears.
4. The Presbyterian Church
The Presbyterian Church actually has 8 different symbols in their logo.
This one might be a little harder to figure out for most people. If you know binary, you may have figured out. The blue squares represent ones and the grey represent zeroes. The top line is binary for 80 where the second line is binary for 20.
6. Hope for African Children Initiative
At first glance, the Hope for African Children Initiative looks like the outline of Africa, but if you look again, you'll notice an adult looking at a child.
If you look at the negative space in the logo for Elefont, you'll see an elephant's trunk.
The two T's and the I in the Tostitos logo are actually two people with a bowl of salsa.
9. Northwest Airlines
Another logo with multiple hidden messages. It features an N and a W in the negative space, and the triangle in the circle points northwest.
The VAIO logo has the symbols for both analog and digitalin their name.
Unilever makes so many products, and luckily, their logo is a good way to keep track of some of those products.
12. Spartan Golf Club
This is my personal favorite. When you look at the logo, it's easy to see either a person swinging a golf club, or a Spartan helmet.
13. Fed Ex
Once you see this one, you'll see every FedEx truck differently from now on. Between the E and the X at the end of the logo, you'll notice an arrow moving forward.
14. The Bronx Zoo
Another logo with hidden shapes in negative space. This time, if you look at the legs of the animals, you'll notice skyscrapers from the New York Skyline.
Google's decision to throw a secondary color in the middle of a logo filled with primary colors was very intentional. They wanted to show that they weren't going to play by the rules, but maintain a clean looking logo.
The three stripes in the Adidas logo have been around since the original logo in 1967, but they were not always slanted. In the '90s that changed to represent a mountain, to show obstacles people need to overcome.
17. Sun Microsystems
If you take a look at the diamond, you'll notice you can see the word "Sun" going in every direction.
18. Baskin Robbins
If you look closely at the "BR" in the logo, you'll see a 31, which is the number of flavors they offer at their ice cream shops.
Do not show me this again