Honda Used Very Unconventional Ads To Convince Owners To Buy Genuine Parts For Repairs
by N/A, 8 years ago |
2 min read
After seeing a significant decline in replacement parts and service revenues from their dealerships across Canada, Honda decided that something needed to be done.
The steady decline was due primarily to compatible replacements parts of other makers being offered for cheaper by competing automotive shops. However, Honda realized they had something in emphasizing the value of using an original Honda part for car repairs, so they and Canadian creative agency, Wax, came up with these clever ads.
“We needed to get honda owners to appreciate the value of using genuine Honda parts in their vehicles..."
"We demonstrated — with toys — what it looks like when you don’t use genuine parts."
"It was an original yet relevant way to get our message out.â€
And apparently it was incredibly effective as well. The region Honda launched the ad campaign in is now Canada's leading region in revenue growth and loyalty rates.
Not too long ago, in 2013, Volkswagen ran a similar campaign:
✕
Do not show me this again