Here are the Most Valuable Pouts, by the numbers.

Fall gives us all the reasons to reinvent our style with the season’s most pinned trends. And what better way to rock your new bomber jacket than with a stellar lip?

We researched Instagram hashtags to determine which lipsticks everyone is obsessed with right now—we’re talkin’ more than 2K double-taps on everything front vibrant mattes to rich glosses.

1. Colourpop

Colourpop’s liquid formula glides on smoothly and won’t dry out your lips in bitter temperatures. Go simple with their matte formula or experiment with warm metallic glosses.

Instagram posts: 85,233

Color to try: Notion Ultra Matte

Price: $6

2. NYX


NYX’s soft matte formula is creamy and finishes off with a shiny glow. If you prefer a glossier formula, the Butter Gloss is more your speed.

Instagram posts: 78,172

Color to try: Monte Carlo

Price: $5.99

3. MAC


MAC is the reigning queen of matte lipsticks, with options like Retro Matte and Liptensity, the most technologically advanced lipstick to date.

Instagram posts: 10,181

Color to try: Liptensity Toast & Butter

Price: $21

4. Makeup Forever: Artist Rouge


Makeup Forever’s Artist Rouge lipstick is a bold collection with some of the most standout colors for fall. Whether you’re into classic rich reds or bright purple, there’s plenty of room to play.

Instagram posts: 2,048

Color to Try: Taupe Violet

Price: $22

5. Maybelline Vivid Matte


These liquid lipsticks leave your lips moisturized all day. When shopping for your color, what you see in the tube is what it actually looks like on your lips.

Instagram posts: 8,165

Color to Try: Nude Thrill

Price: $7.99

6. Kat Von D


Kat Von D’s Everlasting Liquid Lipstick has received a ton of positive reviews for its natural-looking shades that give a boost of color. Plus it’s high-quality formula with a ton of color options in stock.

Instagram posts: 37,181

Color to Try: Lolita. Alone on Instagram, there were 16,697 posts with this color.

Price: $20

7. Kylie Jenner’s Lip Kit


Kylie’s lip kit is obviously popular because of her celeb appeal, but the reality star has expanded her collection with tons of dazzling colors to try out, from nude mattes to metallic glosses.

Instagram posts: 702,218

Color to try: Leo

Price: $29

8. Urban Decay


To celebrate their 20th anniversary, the cosmetic company brought back nine vintage shades from their original lineups—they are fire. The ’90s are in more than ever and these lippies are extra fun to pair with flannel and a leather jacket.

Instagram posts: 5,424

Color to try: UV-B

Price: $17

9. Dior Lipstick


The high price may throw you off, but the highly-pigmented lipstick feels like satin on your lips. Their colors range from reds to corals and even unexpected colors like green and yellow.

Instagram posts: 17,899

Color to try: Visionary Matte

Price: $35

10. Revlon Matte


Revlon’s Ultra Matte Lip Color is perfect for everyday use. Their natural-looking matte shades feel good on your lips without being over-drying. If you’re looking for more of a vibrant color, try out their Colorburst collection.

Instagram posts: 3,825

Color to try: Crush

Price: $7.99