Here are the Most Valuable Pouts, by the numbers.
Fall gives us all the reasons to reinvent our style with the season’s most pinned trends. And what better way to rock your new bomber jacket than with a stellar lip?
We researched Instagram hashtags to determine which lipsticks everyone is obsessed with right now—we’re talkin’ more than 2K double-taps on everything front vibrant mattes to rich glosses.
1. Colourpop
Colourpop’s liquid formula glides on smoothly and won’t dry out your lips in bitter temperatures. Go simple with their matte formula or experiment with warm metallic glosses.
Instagram posts: 85,233
Color to try: Notion Ultra Matte
Price: $6
2. NYX
NYX’s soft matte formula is creamy and finishes off with a shiny glow. If you prefer a glossier formula, the Butter Gloss is more your speed.
Instagram posts: 78,172
Color to try: Monte Carlo
Price: $5.99
3. MAC
MAC is the reigning queen of matte lipsticks, with options like Retro Matte and Liptensity, the most technologically advanced lipstick to date.
Instagram posts: 10,181
Color to try: Liptensity Toast & Butter
Price: $21
4. Makeup Forever: Artist Rouge
Makeup Forever’s Artist Rouge lipstick is a bold collection with some of the most standout colors for fall. Whether you’re into classic rich reds or bright purple, there’s plenty of room to play.
Instagram posts: 2,048
Color to Try: Taupe Violet
Price: $22
5. Maybelline Vivid Matte
These liquid lipsticks leave your lips moisturized all day. When shopping for your color, what you see in the tube is what it actually looks like on your lips.
Instagram posts: 8,165
Color to Try: Nude Thrill
Price: $7.99
6. Kat Von D
Kat Von D’s Everlasting Liquid Lipstick has received a ton of positive reviews for its natural-looking shades that give a boost of color. Plus it’s high-quality formula with a ton of color options in stock.
Instagram posts: 37,181
Color to Try: Lolita. Alone on Instagram, there were 16,697 posts with this color.
Price: $20
7. Kylie Jenner’s Lip Kit
Kylie’s lip kit is obviously popular because of her celeb appeal, but the reality star has expanded her collection with tons of dazzling colors to try out, from nude mattes to metallic glosses.
Instagram posts: 702,218
Color to try: Leo
Price: $29
8. Urban Decay
To celebrate their 20th anniversary, the cosmetic company brought back nine vintage shades from their original lineups—they are fire. The ’90s are in more than ever and these lippies are extra fun to pair with flannel and a leather jacket.
Instagram posts: 5,424
Color to try: UV-B
Price: $17
9. Dior Lipstick
The high price may throw you off, but the highly-pigmented lipstick feels like satin on your lips. Their colors range from reds to corals and even unexpected colors like green and yellow.
Instagram posts: 17,899
Color to try: Visionary Matte
Price: $35
10. Revlon Matte
Revlon’s Ultra Matte Lip Color is perfect for everyday use. Their natural-looking matte shades feel good on your lips without being over-drying. If you’re looking for more of a vibrant color, try out their Colorburst collection.
Instagram posts: 3,825
Color to try: Crush
Price: $7.99